About Us
97th Entertainment is a creative powerhouse spanning media, entertainment, events, production, partnerships, and talent, dedicated to showcasing African creativity and culture to the world.
WHO WE ARE
97th Entertainment is a creative and cultural powerhouse at the intersection of media, entertainment, events, production, marketing partnerships, and talent and brand management.
We create experiences, build platforms, produce content, tell compelling stories, and connect brands with culture. Through our growing ecosystem, we shape conversations, inspire audiences, and showcase African creativity, innovation, and excellence to the world.
Driven by a passion for culture and a commitment to impact, we develop opportunities that empower creatives, strengthen brands, and create meaningful connections between Africa and the global marketplace.
Our Vision
To become Africa's leading creative and entertainment powerhouse, globally recognized for producing unforgettable experiences, impactful partnerships, and world-class content that shapes culture and drives progress.
Our Mission
To create, produce, and amplify high-impact content, platforms, and experiences that celebrate African creativity, connect communities, inspire audiences, and position the continent at the forefront of the global stage.
Our Purpose
We exist to shape culture, create opportunities, and tell stories that matter. Africa holds immeasurable talent, unwritten stories, and rich heritage. We exist to build the platforms, produce the content, and create the experiences that give African creators, brands, and ideas the stage to shine and be celebrated worldwide.
Our Core Values
Creativity
Excellence
Authenticity
We tell real stories, champion original voices, and produce genuine cultural connections.
Impact
Culture
Integrity
Join Our 200+ Happy Clients
We exist to shape culture, create opportunities, and tell stories that matter.